During a recent survey of Sustain Beauty Co clients, we discovered over 67% of salon owners and stylists surveyed said that sustainability was extremely important to them. Music to our...
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Ace the race for sustainability with these easy ‘Subconscious Marketing’ Tips
Sometimes it just doesn’t feel cool to preach about your achievements, even though it’s proven to be the secret sauce for boosting client engagement. And...
10 Ways to Show Your Green Side Without Words
You’re already doing things that are good for the planet—maybe you're using biodegradable salon towels or conserving water at the backbar. But are your clients...
Salon Marketing Mistake: Listening to Only 4% of Your Clients
Are you letting a tiny fraction of your clients shape your whole marketing plan? Learn how to refocus your salon marketing for growth.
Do Salon Clients Really Care About Sustainability? (Spoiler: Yes, They Do)
Discover why going green in your salon isn’t just a trend—it’s a smart business move. See what clients really think about sustainability.
5 Ways to Win Green Love from Your Clients
It’s time to stop assuming your clients don’t care about sustainability—because the data proves otherwise. At Sustain Beauty Co, we’ve hosted hundreds of conversations with...
The Silent Truth About Sustainability in Salons
After 20+ years in the industry, working alongside brilliant stylists and salon owners, I’ve noticed a pattern: we hesitate to talk about sustainability—even when we...