If you’ve ever wondered whether salon clients notice your sustainable efforts, the answer is a resounding yes. In fact, many clients say they would have a higher opinion of a salon if they were more aware of its eco-friendly practices.
Yet, so many stylists hesitate to promote their sustainability story. Why? Because we tend to focus on the loudest voices—those few clients (less than 4%, according to recent studies) who roll their eyes at “going green.”
But the truth is: the silent majority values salons that take sustainability seriously.
Here’s why you should showcase your eco-friendly efforts proudly:
✅ Boosts your reputation. Clients see green salons as forward-thinking and modern.
✅ Improves client loyalty. Conscious consumers are more likely to return to businesses that align with their values.
✅ Gives you a competitive edge. When two salons are equal in skill and style, the one with a sustainability edge often wins.
Want to take it a step further? Start small. Highlight one green change you’ve made—like switching to biodegradable towels or reducing water waste at the shampoo bowl.
Pro tip: Use social media and your booking confirmations to mention your eco-policies. Even a simple statement like, “We use energy-efficient water systems to reduce waste,” goes a long way. Sustain Beauty Co has an entire eco salon marketing kit that has inspiration for you.
At Sustain Beauty Co, we believe being sustainable shouldn’t feel like extra work. We help salons walk the walk so you don’t have to rely on talking the talk.
🛠 Ready to build a greener salon? Explore sustainable salon tools →
