It’s easy to let a few vocal clients dictate your decisions—but that’s a fast track to missed opportunities.
One of the biggest marketing missteps we see in salons is this: ignoring sustainability because one or two clients made a sarcastic comment.
Let’s put that into perspective: If 4% of your clients scoff at eco-friendly choices, that means 96% either support it or don’t mind. So why are we building strategies to please the smallest minority?
Instead of reacting to the squeaky wheel, focus on the data:
📊 The majority of clients say they’d rate a salon more highly if they were made aware of its sustainable practices.
🌱 Marketing your green efforts—like low-water usage, chemical-free products, or waste reduction—doesn’t alienate clients. It actually draws them in.
💡 And here's the kicker: sustainability gives you free content ideas. Every small change can become a post, a story, or a testimonial on how your salon is stepping up.
Here are a few ideas to start marketing smarter, not louder:
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Add a “Sustainability Promise” page to your website.
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Use before/after stats: “We save 800 gallons of water a week using ECOHEADS.”
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Interview stylists or clients about why they appreciate your eco-efforts.
Don’t silence your sustainability story because of one hater. Celebrate it for the many who care.
🛍 Ready to show off your green game? Shop sustainable salon tools →
