After 20+ years in the industry, working alongside brilliant stylists and salon owners, I’ve noticed a pattern: we hesitate to talk about sustainability—even when we care deeply about it. But here’s the kicker—your clients care, too. In fact, over 56% clients say their opinion of a salon would IMPROVE if they were more aware of its sustainable practices.
So why are we quiet? Because we assume it’s risky. We assume it will offend our guests, or that they will be upset by our recycling, or...maybe tell us we are doing it wrong.
Yet, the facts are clear - Only 4% say they don't care if a salon is more sustainable.
Regional data further shows that in most areas, 60–80% of salon clients are values-driven and support sustainability when it’s framed right.So, if that's the reality, what's stopping us?
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Fear of backlash or losing clients
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Feeling “not sustainable enough” to start talking
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Belief that clients don't care or won’t understand
But here’s what clients actually want:
✅ To know their stylist cares
✅ To support businesses aligned with their values
✅ To feel like their small choices matter
The best way to begin? Start in the Safe Zone—topics everyone agrees on. In order of importance:
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Natural products and wellness initiatives.
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Water conservation (like using ECOHEADS)
- Recycling initiatives, or waste reduction like reusable or recyclable foils
You don’t need to be perfect. You just need to be honest, positive, and show that you’re trying. It opens the door for meaningful conversations and builds trust.
Bottom line: Salon sustainability doesn’t have to be preachy or overwhelming. It can be empowering, simple, and the facts don't lie: it's most certainly client-approved.
