It seems pretty obvious, but water is kind of crucial. Crucial for so many reasons, but have you considered how much water quality impacts the outcome of your work? There are three major reasons understanding your water quality, and managing it, will elevate the outcome.
#1 - Minerals Will Weigh You Down
Calcium, iron, and magnesium among other minerals present in the water can cling to your hair and scalp creating a film blocking moisture and stop products from doing their job. You may notice using more product than usual, trying to get suds to form. Yep, lucky you, that's minerals at work.
Mineral deposits will make hair dull and lifeless, robbing your clients from seeing the amazing work that you do.
#2 - PH Levels Blow Your Finish
Hard water is both alkaline and weighed down by dissolved minerals. Treating your clients to soft water unlocks a lot of benefits, including reducing the water PH level reducing alkalinity. Products no longer have to fight against the minerals and can penetrate the hair shaft, and the reduced alkalinity smooths the hair cuticle.
#3 - Chemicals When Vulnerable
Chlorine and other chemicals in the water strips away natural oils and fades color, stripping out toners and wreaking havoc on the hair when the cuticle has just been opened by color services. Many cities treat their water supply with chlorine and other chemicals for safety, but this impacts hair and scalp health which should be handled in a professional environment for best results.
