With plenty of ideas to promote your business during Earth Month, why would you hesitate. Especially when your clients, new and existing, are looking for a salon that has sustainability at it's heart.
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Feature a ‘Sustainability Spotlight’ on your website and social media.
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Offer a discount for clients who bring their own reusable cup.
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Host a giveaway featuring eco-friendly products to grow your following.
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Share behind-the-scenes content of your sustainable practices.
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Offer a free basin ritual upgrade for clients who recycle beauty packaging.
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Introduce a ‘green service package’ for the month.
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Ask your product partner if they offer any refillable haircare products.
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Partner with a local green business and create a list of your favorites.
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Host an Instagram Live about natural beauty tips.
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Post before-and-after sustainability transformations.
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Feature eco-friendly hair styling tutorials.
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Share a daily eco-tip on Instagram stories.
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Create a fun Earth Month challenge for clients like saving every piece of beauty packaging used in the month and posting the picture.
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Encourage clients to bring back used product packaging.
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Donate a percentage of sales to an environmental charity for the month.
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Educate clients on the environmental impact of beauty waste.
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Collaborate with a local influencer to promote your green services.
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Offer free consultations on sustainable haircare routines.
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Host an in-salon sustainability recycling workshop.
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Offer a small discount for clients who walk or bike to their appointment.
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Highlight an eco-conscious product each week.
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Launch an ‘eco-friendly hair makeover’ campaign.
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Share testimonials from clients who love your sustainability efforts.
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Provide a free eco-friendly product sample with purchases.
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Host or join a community clean-up event.
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Promote a ‘Zero Waste Day’ in your salon and post pictures of the best/hardest changes.
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Use Earth Month-themed window displays.
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Create a hashtag for your salon’s Earth Month efforts.
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Feature staff members sharing their own sustainable practices.
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Encourage clients to tag your salon in their sustainable beauty routines.
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Run a flash sale on eco-friendly products.
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Offer bonus loyalty points for using sustainable products/services.
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Educate about how your salon conserves water and calculate your per client savings.
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Offer a free reusable tote with a purchase over a certain amount.
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Set up an in-salon recycling station for clients to cash in their waste for savings.
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Send an email featuring your top sustainable products.
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Post a weekly video series on WHY you are sustainable and what that means.
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Run a poll on Instagram about what your clients want you to focus on as your next sustainability goal.
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Share an infographic about sustainable salon statistics.
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Have staff wear green or Earth Month-themed attire.
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Host a community IG Live panel discussion about sustainable beauty.
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Offer a ‘bring a friend’ carpool blow out promo - two for $XXX.
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Add Earth Month messaging to appointment reminders.
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Share your salon’ ‘Plant-a-Tree’ initiative for every new client service booked.
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Offer refill stations for shampoo and conditioner.
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Post inspirational quotes that make you feel better about the green future.
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Organize a ‘Bring Your Old Hair Tools’ recycling event.
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Promote Earth Month with limited-time eco-conscious merchandise.
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Set up an ‘eco-loyalty’ program where clients earn points for sustainable choices.
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Host a ‘Green Beauty Happy Hour’ with discounts on eco-friendly products.
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Source local and upcycled items for your retail area including information and education.
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Run a sustainability trivia contest on social media.
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Ask your staff what the hardest or most shocking things they've learned about sustainability in the last few months and share them.
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Offer a special ‘Clean Beauty’ facial using only sustainable products.
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Feature a local sustainable business weekly on your social channels.
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Give clients a free eco-friendly tote bag with their purchase.
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Host a ‘Sustainable Style Challenge’ where stylists compete to create zero-waste styles.
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Offer a free scalp treatment for clients who donate used hairbrushes for recycling.
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Set up a compost station for hair clippings and eco towels.
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Create a ‘Green Checklist’ for salon clients to track their sustainable actions.
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Showcase your 'why' with pictures of you in your favorite places in nature, or a story that's important to you.
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Provide ‘Sustainability Scorecards’ for your products.
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Challenge everyone to go plastic-free for a day and share the hardest things to get plastic out of!
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Host a hairstyling tutorial using eco-friendly tips.
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Offer a free conditioning treatment to clients who carpool to their appointments.
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Partner with a local vegan restaurant for cross-promotions.
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Create and sell Earth Month gift cards.
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Educate clients about the importance of scalp health and stress management.
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Introduce a ‘Sustainable Blowout’ using energy-efficient styling techniques.
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Feature ways that you promote and encourage mental health at the salon and how important that is for your business.
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Highlight sustainable hairstyles that require minimal product use.
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Research and join at least one local green business association.
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Offer clients a 10-minute eco-consultation about how to make their beauty routine greener.
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Feature sustainable ingredient spotlights in your product promotions.
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Collaborate with a sustainable brand on a limited-time Earth Month bundle.
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Start an Earth Month blog series about eco-friendly beauty habits. Turn it into a regular feature in each email news update.
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Share a ‘Then & Now’ post showcasing your salon’s sustainability goals for the year.
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Run a fundraiser for a local environmental cause.
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Host a ‘Green Selfie Contest’ featuring eco-friendly beauty looks.
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Post a client testimonial video about why they choose a sustainable salon.
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Create an Earth Month playlist for the salon.
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Offer a limited-time ‘Green Blowout’ using only sustainable products.
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Celebrate the end of Earth Month by sharing the collective impact of your salon’s efforts.
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Share a little known fact about your product partners and their efforts to be more sustainable.
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Post educational content in your salon to show the thought that goes into every inclusion.
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Host a community sustainability bingo where you and eight other businesses give a discount when the customer visits all places and the first person to complete the bingo card gets a prize!
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Host your own bingo, where the first client to try all the services listed on the bingo card wins a prize!
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Organize a clothing swap with clients where everyone brings their gently used clothing and swaps with women of their size. Partner with a thrift shop to make it easy to organize!
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Post different natural beauty tips on the mirrors in the salon promoting the benefits of the salon's upgrades.
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Post a blog defining the various types of certifications to look out for.
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Switch to SMS reminder cards and receipts to reduce paper use at the front desk, and it helps for when it comes time to confirm appointments!
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Have a Earth Day themed recycled beauty fashion show and see who gets the most creative with their outfit!
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Convert your Scrummi salon towels into retail opportunities to give your clients a clean, hygienic and stain-free option when the go home after all-over color! Make sure to educate them on the benefits!
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Visit your local partner cosmetology school and conduct a workshop with the students to discuss the benefits of sustainable beauty from the beginning of their career.
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Set a timer with a bell to cue stylists to stop and stretch at regular intervals. Even one quick shoulder rotation, neck roll, or booty drop regularly can help stave off stiffness.
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Host some trivia on the street or from behind the chair and ask clients how many gallons of water a salon uses each day, or what is the number one energy usage in the salon. Shock them with the facts!
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Offer silent and low tech appointments early in the morning or later in the evening once a week for clients that need some assistance with calm.
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Host a bring-a-friend happy hour with a local restaurant that can bring in vegan, or locally farmed, appetizers.
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Organize a staff outing and do yoga in the park, a local hike, beach walk or some activity to reconnect with nature.
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Pledge to change one small thing in the next few months and get each member of your team to set a goal as well. Write it down, put it in a box, and promise to revisit it in three months.
