Every stylist and beauty business owner investing in tools from Sustain Beauty Co over the past two years has contributed to a life-changing initiative that will soon bring fresh water to an impoverished African community.
Valorie Tate, founder of Sustain Beauty Co and responsible for bringing ECOHEADS to North America, announced this month that the SBCo charity project Save Water. Give Water. has raised enough to install and educate a second community in an underserved area.
“Despite the very real pressures and stresses we feel in our daily lives, we are so lucky that access to clean water is not one of them. Yet, this is a problem for over 785 million people worldwide and a top reason young women are being denied access to education,” said Valorie. “In less than two years, every single salon and stylist we have worked with has been part of this program and together we’ve been able to reach our goal, twice. ”
Every time an owner purchases an SBCo tool to save water and lessen their impact, like investing in the ECOHEADS spray nozzle or The Ping Color Mixer sold, they raise enough water to give a person drinking water for a year. Those that are part of a Scrummi sustainable towel subscription or the foil-alternative Paper Not Foil, provide enough to give someone water security for life.
In 2022, the beauty community built its first freshwater well for a village in El Salvador where the only water available previously was a 15-minute walk away and infested with parasites. In the previous year, before the well was built, three people had died with kidney failure. Many more, including young children, were ill, but providing clean water has helped the villagers thrive, giving tremendous spin-off benefits like improved education for young women, which is proven to boost local economies.
“Every investment made when choosing our sustainable products makes a difference to someone in a developing country,” added Valorie. “As an industry we are quite literally saving water, and giving water.”
Later this year, members of the SBCo community will fly out to the Kingdom of eSwatini to help build a well that will pump drinkable water directly into a village currently facing water scarcity pressures.
