Have you heard the news? Sustain Beauty Co has partnered with two partners determined to help the professional hair and beauty industry become more sustainable. All Sustain Beauty Co products are now available on both L'Oreal LEVEL along with Davines Pro, giving salons and stylists that are part of this community the ability to redeem their points for anything in their wishlist.
LEVEL is the largest professional points program in the industry, allowing salons and stylists to amass points for every purchase and redeem them for products within the LEVEL catalog. Within weeks of launch, Sustain Beauty Co became one of the most popular partners offering professionals the opportunity to make a difference with even low price points.
"We feel that every little bit counts at Sustain Beauty Co," said Valorie Tate, founder of Sustain Beauty Co. "Some of our products, like the color removing wipes from Scrummi or the Leather & Vinyl Cleaner from The Salon Chair Guys, don't require a ton of points but make an incremental impact when it comes to reducing the impact of toxins in our environment."
Simultaneously, Davines solidified their eco-leadership stance by extending their points program to Sustain Beauty Co and a few other eco-leaders like Green Circle Salons to allow their partner salons and stylists to redeem points for vouchers to redeem toward investments in eco tools. This was launched alongside the incredibly successful #DitchtheLaundry challenge on Earth Day 2024, showcasing that the Davines community are forward-thinking champions of sustainability.
"Davines is such an obvious partner for Sustain Beauty Co, as our brand ethos are not only aligned, but intertwined," said Valorie. "Why would you rinse eco color out with anything other than clean, soft water that saves 65% of the water and energy with every service. Combining patronage of two eco-brands will always deliver more results than one partner alone."
Every redemption for products from Sustain Beauty Co also generates points on the SBCo system, so you are getting points while you spend points! To redeem from either partner brand, visit their respective websites and follow instructions to redeem.
L'Oreal LEVEL: https://www.levelloyaltyrewards.com/
Davines Pro: https://davinespro.com/
