James Alba

James runs the B Hive, a one of a kind salon focused on sustainable beauty for the industry and the environment. This family-owned business began 7 years ago with the combination of his wife’s 20 years in the industry, a psychic reading and an actual bee sting – (seriously ask him to tell you the story). James wears many hats in the salon including social marketing and is the resident product and ingredient specialist. He is also the co-founder of The Salon Movement which is an internet video show focusing on salon sustainability, not only including being green, but also education, retail and marketing.

The Salon has been featured in many trade magazines and is also a proud member of the Salon Today top 200 salons in the country. In addition to being ranked “Best Salon in Bergen” for numerous years they are also Certified Gold with Green America, Certified Platinum with the Green Business Bureau and the winner of the International Eco Salon Contest. Their business model incorporates how bees work together as a community by sponsoring projects locally, nationally and globally. The goal is to make their sting something that resonates with people to act socially and environmentally responsible and to showcase sustainable beauty.

  • Hillsdale, NJ

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