It all came from looking in our salon rubbish bins to see what waste we could reduce or use again. I discovered our salon was going through 2.5 km of tinfoil a month – imagine this globally!

Then when I was at home, wrapping my children’s school lunches with lunch paper, I had a light bulb moment – perhaps there is a more sustainable material available? Something we could reuse with no detriment to the planet in its manufacturing and disposal process?

After much searching, I couldn’t find anything, so I took it upon myself to make it! Paper made of industrial waste, not trees, completely safe for our environment, reusable, compostable, fully degradable, saving you money, and amazing to color hair with.