The demand for cruelty-free beauty products has never been higher. Consumers want assurance that the brands they support are committed to ethical practices, including ensuring no animal testing is conducted at any stage of product development. However, with multiple cruelty-free certifications available, it can be confusing for beauty professionals and brands to determine which certification best aligns with their values and business goals.
In this guide, we’ll break down the key differences between the two most well-known cruelty-free certifications—Leaping Bunny, and Beauty Without Bunnies—and explain what each means for professional hair and beauty companies.
Why Cruelty-Free Certification Matters for Beauty & Hair Brands
For professional beauty brands—especially those in haircare, skincare, and cosmetics—having a cruelty-free certification can:
✅ Enhance consumer trust and brand credibility
✅ Expand retail opportunities with ethical beauty marketplaces
✅ Align with global regulations restricting animal testing (such as the EU and UK bans)
✅ Differentiate brands from competitors who have not made this ethical commitment
However, not all cruelty-free certifications are created equal. Some have stricter requirements than others, and understanding these differences is crucial when choosing the right certification for your brand.
Comparing Cruelty-Free Certifications
PETA – Beauty Without Bunnies
PETA’s Beauty Without Bunnies program certifies brands that pledge they do not conduct, commission, or pay for any animal testing on ingredients, formulations, or finished products. It’s one of the most widely recognized cruelty-free logos, and the certification process is relatively simple and quick. There are also no renewal audits, making it an accessible option for brands that want to gain cruelty-free status with minimal costs and effort.
PETA does not require independent audits or supply chain verification. Brands simply need to sign a statement of assurance. This means that while it is an ethical pledge, there is no third-party confirmation of compliance making it an easier certification for smaller, indie brands.
Learn more & apply: PETA Beauty Without Bunnies
Leaping Bunny (Cruelty-Free International & CCIC)
The Leaping Bunny certification, managed by Cruelty-Free International (outside the U.S.) and the Coalition for Consumer Information on Cosmetics (CCIC) in the U.S., is one of the most rigorous cruelty-free certifications available. It requires brands to prove that no animal testing occurs at any stage of production—including ingredient suppliers.
Unlike PETA, Leaping Bunny requires supply chain verification and independent audits to ensure that companies are truly cruelty-free. Brands must provide proof from their raw material suppliers, contract manufacturers, and testing labs that no animal testing occurs. It has the most stringent cruelty-free criteria and requires brands to recommit annually, keeping the certification highly credible. Leaping Bunny certification also applies to international markets, making it ideal for global brands.
Learn more & apply: Leaping Bunny Certification
PETA’s Beauty Without Bunnies vs. Leaping Bunny – Key Differences
| Feature | PETA (Beauty Without Bunnies) | Leaping Bunny |
|---|---|---|
| Application Process | Simple online form and self-certification | Requires full supply chain verification |
| Supply Chain Checks | No audits or proof required | Independent audits required |
| Annual Renewal? | No | Yes, brands must recommit annually |
| Retailer Recognition | Well-known but less strict | More trusted by global retailers |
| Best for… | Small brands wanting quick certification | Professional beauty brands seeking high credibility |
Which Cruelty-Free Certification Is Best for Your Brand?
Choosing the right cruelty-free certification depends on your brand’s needs, values, and long-term goals:
🔹 If you’re a startup or indie brand looking for a quick and budget-friendly way to display a cruelty-free logo, PETA’s Beauty Without Bunnies is a great option.
🔹 If you’re a professional beauty or haircare brand that wants the most trusted and globally recognized cruelty-free certification, Leaping Bunny is the gold standard.
🔹 If you’re an established company expanding into international markets, Leaping Bunny provides the credibility needed to meet stricter global cruelty-free regulations.
Regardless of which certification you choose, committing to cruelty-free beauty is a step toward building consumer trust, ethical responsibility, and long-term success in the ever-evolving beauty industry.
