"One of our founding principles at Sustain Beauty Co is to make the practice of sustainability approachable," said Valorie Tate, founder of Sustain Beauty Co. "We are determined to make the subject an area of discovery, inspiration, and non-judgemental positivity."
As a community of like-minded brands, thought-leaders, artists and owners we compiled 12 inspiring leaders in the sustainable salon space you should be following to get inspired:
“We love them all for their commitment to sustainability without compromise on services or their people,” said Valorie. “They are full of inspiration and intelligence without beginning overly evangelical, helping others in their journey to greater social responsibility and sustainability.”
Sustainability is an ever changing topic, with new innovations and information coming out daily. So much that it can make some salon owners and stylists feel paralyzed and reluctant to try or discuss opportunities to change. However, as we start the momentum towards a greener future, it's important to remember the concept of good-better-best. While we are still learning what is 'best', focus on what is 'better' than what you are doing today. Before you can go carbon negative, or regenerative, you have to work towards carbon neutral. And to become carbon neutral, you have to become carbon aware.
Who did we miss?! Add other inspirational leaders in the sustainable salon space in the comments below. We'd love to get to know you all and share the inspiration!