Responsible Consumption Starts Before the Purchase August 16, 2019 – Posted in: News
Not everyone cares where their products were made, who makes them or where their raw materials come from, we get that. But we don’t subscribe to that and believe that part of making a high performing product that changes the way stylists create is by making responsible choices about where we create ourselves and who joins us on this journey.
We started humbly with a single brand who matched our stringent requirements for having a vision that included kindness and a passion for doing good. We were lucky in that partnership and have since branched out to include more partnerships, but slowly.
We learned first-hand that it’s a labor of love to hold yourself to a high level of expectations, and it’s not for everyone.
When it comes to ethically sourcing your products, it means a lot of things. Here are a few things that we focus on:
Established protocols around production. We choose to build all our products in a country that has outlawed child labor. We check our factories annually to ensure the workers have access to good housing, safe water supplies and schooling for their children.
We use only high-grade biopolymers (the same stuff developed for NASA), which takes less energy and water to manufacture and is easy to recycle, unlike petroleum-based plastics you’ll find used in cheaper products on the market. This polymer is clear, nonstaining, robust and scratch-resistant so products don’t get a rustic look and it is also lighter, so our Bang Face Shields, has a glass-like finish, making it more comfortable to wear during the service as it enables your client to see clearly.
Aside from better versions of materials, using upcycled and renewable materials that do not require natural resources to create helps us lighten the load on mother nature. For example, the aluminum foil replacements pioneered by PAPER NOT FOIL out of New Zealand, utilize industrial waste products (rocks and building rubble) so no natural resources are actually tapped into to make the products and the low energy processes may take longer to manufacture, but we think the tradeoff is enormous.
Many companies are starting to focus their efforts on increasing the utilization of renewable energy sources so that they can be grid-independent. The manufacturing process for many products, including aluminum foil and certain plastics are energy-intensive. We partner with factories that care about decreasing their footprint and utilize low energy manufacturing processes and that are innovative in their operations and processes.
And because the NASA polymer is lighter, transportation is less demanding on the environment, making it easier and cheaper to distribute around the world.
Of course, the rabbit hole of ethics in manufacturing is enormous – too in-depth to cover in one blog update. And as an industry, we continue to learn and grow with. We are by no means the first company to focus on ethics as part of the cultural fabric of the organization. We are joined by phenomenal partners in the space and are lucky to have talented and genuine stylists join us on our mission every day. Every step towards preserving natural beauty both in the chair and on earth is a win to celebrate.