Inclusivity – Good for the Soul. Good for Business.
- May 25, 2023
One of the many reasons our industry is one of the most loving, accepting, and spiritually beautiful places to work is the general acceptance of people from all cultures, backgrounds, and beliefs. We naturally gravitate towards celebrating ones unique beauty and our chair is a place of non-judgment. That said, we are also growing as a community in addressing gaps in all areas to ensure all people feel safe and valued in our business. This month, we are honoring the LGBTQ+ community and one of the ways we can create positive change is to address small things that may have been built based on norms of the time that no longer apply in modern society. For example, salon pricing.
Put simply, it’s removing gender from your service menu. No more ‘mens cut’ or ‘womens cut.’ This was probably a conversation in previous generations considering short hair for men and long hair for women hasn’t always been the norm – hello flappers? When removing the gender from your service naming convention it can be as simple as relabeling it to ‘short’ and ‘long’ and ensuring that your team is prepared and educated to offer services to all genders.
Many businesses have taken it a step further and restructured their pricing to reflect the complexity of the service, rather than the length or type of cut. Using the time based pricing model, each stylist is given an hourly rate that reflects their level of skill and experience, and they charge a flat rate for their time. That can include the product used, or that can be charged separately using systems like Salon Scale or Vish Color Management.
Just because you believe in equality doesn’t mean your business is inclusive. Inclusivity means equal access to all services and systems, which isn’t the same as acceptance. These can often be subtle things, like pricing, but there are many reasons to incorporate inclusivity into your brand messaging.
Shifting your policy from accepting of all people to creating an environment of inclusivity means ensuring your salon and services are accessible in the same way to all people. Many salons are starting with their service menu, as mentioned, but service pricing is both an art and science. When considering how you approach your own service review, consider the following as it impacts you: