“Now that consumers are looking for businesses who care about the planet, it’s important to incorporate your sustainable moves into your marketing,” said Valorie Tate, founder of Sustain Beauty Co, which is solely focused on making it as easy as possible for salons to shift to more eco options.
“We wanted to help amplify those messages and make it simple for salons and stylists to show clients what they are doing to ensure their business is sustainable. Earth Day provides the perfect opportunity to tune into the conversation and broadcast commitment.”
More than 70% of Americans now recognize and are concerned about climate change, according to the Yale Climate Opinion Map. Similar findings by many academic and consultant research groups have echoed these statistics. Meanwhile, the major industry manufacturers have begun the seismic shift to cleaner products. But it will take time and so Sustain Beauty Co was formed to accelerate the move by bringing greener alternatives to long-established processes such as Scrummi disposable towels which replace traditional and climate-damaging cotton towels, water-saving showerheads by ECOHEADS, highly efficient foil systems that save on aluminum, and color technology to cut back on color waste.
The marketing toolkit can be accessed by a simple signup and images can be incorporated into the salon marketing campaign for Earth Day and beyond.